Reporters on issues such as development status LED interviewed Shenzhen Semiconductor Lighting Industry Development Association honorary president Wang Dian. "Shenzhen 1300 LED enterprises are re-shuffling." Wang Dian frankly, Shenzhen LED industry is complete, the market prospect is broad. Shenzhen LED industry sales last year exceeded 40 billion yuan, is expected to reach 55 billion yuan this year, but the business situation is good and bad, good and bad, reshuffle is inevitable.
Wang Dian-fu said bluntly Shenzhen LED enterprises have encountered difficulties, he pointed out that the current enterprise facing five major problems: First, the appreciation of foreign exchange impact on export enterprises in Shenzhen LED business is 80% of export, display, most companies have done export; two increase in labor costs; three national monetary tightening, SME loans; Fourth, management refined enough, product quality is good and bad, there are gaps and internationalization; Fifth original technology in foreign countries, the next step may encounter knowledge enterprise property disputes and other issues.

Wang Dian-fu pointed out, LED enterprises survive, we must strengthen the independent innovation efforts to create LED first-mover advantage, chips, packaging, lighting, display and so need innovation, technology to perfect. In addition, the quality is very crucial to carefully designed to reduce costs and reduce consumption. Creating new sales channels, establish access to supermarkets, specialty channels supporting the market system, attention should also be a virtual market, the use of virtual + physical sales model to transform business models.

At present, the Shenzhen Municipal Government to support the LED industry, the objective is clear. Wang Dian-fu on the LED market optimistic about the future, she thinks there are policies for guidance, LED industry prospects are very optimistic, it is recommended to support key government closer to the middle and upper reaches. Shenzhen Mary Photoelectricity Co., Ltd. Sales Director Meng Liang believes that the government should guide enterprises to eliminate unhealthy competition front, and proposed to increase the LED barriers to entry.